Heather Land

Senior Practice Growth Consultant

With 20 years of sales, marketing, consulting, and lecturing experience within dentistry, Heather is an expert in developing clinical and business programs leveraging treatments, workflows, and technology to set practices apart, fostering differentiation and driving significant patient growth.

As a specialist in referral strategy and engagement, she has extensive expertise in comprehensive business partnership programs that support clinical goals with business structure and envelope all organizational levels.

Heather excels in creating tools, training programs, and workflows tailored to seamlessly integrate technologies within dental implant practices that optimize the dental team and patient experience.

Combining her technical skills and strategy experience in dental manufacturing and private practice, Heather ensures a holistic approach to better practice management.

Project 1

The client wanted to enhance staff’s confidence in the basics of communication and clinical understanding of implant treatment to drive referral loyalty and production growth within top 200 referring general dentist practices.

Identified areas of opportunity

  • Dental team treatment knowledge
  • Motivating team to reach implant goals
  • Patient communication & consultation skills
  • Patient treatment & workflow optimization

Solutions provided

Developed a scalable and sustaining 5-part training program as an introduction for general dentists and their team into restorative dental implant treatment. It addressed:

  • Dental implants as the standard of care for the treatment of edentulous space
  • Patient communication and uncovering motivations for optimal treatment
  • Fundamentals of implant restorations of single, multiple and overdenture implant workflows

Results

15 – 35% average production growth

from existing and new referrals, YOY while participating in program for surgical practice. 

Project 2

This client was a multi-practice specialty group within the implant market. Moreover, they were a community leader in referral education and early adopter of technology to enhance workflows, referral growth, and patient experience.  This client was facing challenges of new and existing referral growth, stagnant education, differentiation of implant offering, treatment expansion.

Identified areas of opportunity

  • Patient experience & case acceptance
  • Treatment differentiation for growth
  • Value added referral team engagement
  • Business reason for referral beyond clinical

Solutions provided

Clinical/Business development programs and tools in conjunction with treatment/technology differentiators that allowed for referring offices to grow and participate.  This included multiple strategies and levels of engagement for specialist, referral, and team members including training, marketing materials, tools and incentive structure:

  • Creation of Referral Partnership programs for Hybrid Full-Arch treatment
  • Multi-tiered/platform education for referral & surgical teams
  • Designed treatment workflows/offerings for differentiation with corresponding referral and patient marketing campaigns

Results

820% increase in hybrid cases

within first 12 months
22% increase in implant placement

in first 12 months