New branding for straumann

Because we are driven to excel. For you. And your patients.

Straumann is the world’s leading pioneer in specialty dentistry, offering innovative best-in-class solutions to support dental professionals. From now on we have a new look and an enhanced set-up.

As the flagship brand of the world's largest implant manufacturer group, Straumann has become the first choice for digitally integrated treatment concepts in implantology, prosthetics, and regeneration, for progressive practices and labs. These are now more easily accessible and sorted in a more customer-oriented manner. Our solutions are enhanced by high-quality education and dedicated services designed to drive efficiency and treatment reliability in dental practices, for greater patient satisfaction and more predictable outcomes.

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What has changed?

We grew as a brand with the success of our customers. Consequently, we listened to their wishes, needs, and preferences. That’s why we’ve kept many elements, but enhanced some other features to reflect, also through our branding, that we are the preferred choice for progressive dental professionals and the world-leading pioneer in specialty dentistry. All our services and all our solutions are available in one place, connected not only visually, but also technically. But there’s even more to come. Visually, we’ve continued our green legacy, slightly modernized to a mint green. We’ve placed our iconic symbol in the foreground and kept to a very differentiated color scheme with a high proportion of black and white images.